title>Tax Guru-Ker$tetter Letter Wizard Animation

                 

Tax Guru-Ker$tetter Letter
Monday, April 04, 2005
 
Block Offending CPAs?

In regard to the current H&R Block ad campaign claiming that their review of tax returns that were prepared by others yields an average of $1,500 in “found money,” I wasn’t personally offended in the least by this.  I assumed it was referring more to people who prepare their own returns. 

Well, I guess a lot of other CPAs thought the ads were referring to their professional expertise, so the AICPA has gone on the attack against Block for this ad campaign, even filing a complaint with the FTC because an ad refers to a mistake made by a CPA. 

I guess the AICPA wants to preserve the myth that we CPAs are not human and never make mistakes.  As has been obvious, I have never been a believer that Block is the most effective at finding ways to maximize the tax savings for their customers.  However, making a federal case out of their attempts to drum up business seems like quite an over-reaction.

Thanks to reader George Storey for passing this along. 

 



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