Some distinctive characteristics of descriptive research are: Quantitative research: Descriptive research is a quantitative research method that attempts to collect quantifiable information for statistical analysis of the population sample. According to \"Introduction to Research in Education,\" a good research problem has five basic characteristics. The reason behind this is that quantitative research is conducted on a large sample of the population. In … The followings are a few examples of close-ended questions. The data collection tools for a quantitative research are surveys and experiments. Quantitative research deals with numbers and statistics, while qualitative research deals with words and meanings. In this way, the outcome of the previous research problem is used to support the output of new but related research problems. The answer to the above questions would be in numerical form, which can be used to derive meaningful conclusions. Answer (1 of 5): The eight most widely agreed upon characteristics of research are as follows:Systematic procedures, Controlled procedures, validity, rigorousness, logicality, critical thought, objectivity and accuracy.But are you sure you want to stop and limit yourself to eight characteristics? The Design. Characteristics of a Good Research Title. Characteristics of Research. Qualitative research aims to understand the problems being investigated in greater detail, and is often quite subjective. With that in mind there are three common types of quantitative research questions: This website works best with modern browsers such as the latest versions of Chrome, Firefox, Safari, and Edge. It looks like you're using Internet Explorer 11 or older. Facts or information’s are analyzed and critical evaluation is made in How market research can help you increase profits? Answer (1 of 16): You will no doubt find this out once you have understood how to create and formulate a great research problem, but one characteristic that you must not forget about is the ability to provide an insight into an area that has not been studied properly yet. The outcome of quantitative research can be used for a previous study of another research. According to rhetoric scholars Hairston and Keene, making a good title for a paper involves ensuring that the title of the research accomplishes four goals. How To Calculate Marginal Cost (with Steps and Formula), How To Write A Reference Letter (with Template), How To Write An Executive Summary (Complete Guide). Sharpe, 2008; Quantitative Research Methods. ... also measures whether research tools have been selected in best possible manner and research procedures suits the research problem or not. You can pay to run your Survey ad on various social media platforms such as Facebook, YouTube, etc. Investigation will require data collection and analysis, and the methodology for this will vary widely. Another characteristic of quantitative research is that the outcome of quantitative research can be used multiple times. Center for Accessibility and Learning Equity. A numerical output is easy to read and understand, and it is easy to deduce a conclusion from the numerical outcome than a detailed result. Also, a participant is only required to fill out the questionnaire and is not required to be part of the research process for a long time. Quantitative research methods are used for industrial research purposes because of its reliability. Real-world Setting. Quantitative research is a popular choice of research, especially in industries. Quantitative studies report and understand numerical data to make further analysis of a given phenomenon. Choosing a research question is an essential element of both quantitative and qualitative research. The problem must be significant enough to contribute to the existing body of research; the problem must be one that will lead to more research; it must be possible to investigate the problem through the collection of data; the problem must be interesting to the researcher and suit his skills, time and resources and the problem is ethical and will not harm others. Once the data has been collected, the researcher must have a way to communicate the results. Characteristics of a good thesis research problem 1 The problem can be stated clearly and concisely. Relevant to Problem. If not, then the research problem and the question may need to be changed. Example for fact finding study is A. 6 Different Types Of Research Data Used by Organizations, 9 Types of Qualitative Research used by Market Researchers. Good research questions seek to improve knowledge on an important topic, … Quantitative research focuses on numeric and unchanging data and detailed, convergent reasoning rather than divergent reasoning [i.e., the generation of a variety of ideas about a research problem in a spontaneous, free-flowing manner]. Zakiul Alam Roll: ZH013 BSS (Hons)4th Semester Dept. Empirical Political Analysis: Quantitative and Qualitative Research Methods. Required fields are marked *, Copyright © 2020 Marketing91 All Rights Reserved. The overarching aim of a quantitative research study is to classify features, count them, and construct statistical models in an attempt to explain what is observed. Use quantitative research methods such as A/B testing for validating or choosing a design based on user satisfaction scores, perceived usability measures, and/or task performance. Academic Research is defined as a process of collecting, analyzing and interpreting information to answer questions or solve a problem. An applied reference guide to research designs: Quantitative, qualitative, and mixed methods. The researchers present the outcome of the research to get the approval of the management, and management can understand this information quickly because it is represented in the form of tables and graphs. Writing@CSU. Researcher has a clearly defined research question to which objective answers are sought. If you continue with this browser, you may see unexpected results. 1. The data is usually gathered using structured research instruments. In addition to this, these research methods are easy to conduct through offline means. Specific. The decision of whether to use qualitative or quantitative data is important and based on the type of research. For quantitative business research it is imperative that the research questions used allow your respondents to answer succinctly. Researcher uses tools, such as questionnaires or computer software, to collect numerical data. Pure Research B. Your goal in conducting quantitative research study is to determine the relationship between one thing [an independent variable] and another [a dependent or outcome variable] within a population. Experiments can provide specific results regarding the cause-and-effect relationship of several independent or interdependent factors related to a particular problem. Sometimes, researchers make the use of the outcome of research for similar research problems, which reduces the expense and time required for conducting research. Quantitative Social Research Methods. The first and foremost characteristic of quantitative research is the large sample size to conduct research. This is because quantitative research focuses more on numeric and logical results. You could say that there are two types of research — when the researcher is present and is able to steer the conversation (e.g. A research problem is a statement about an area of concern, a condition to be improved, a difficulty to be eliminated, or a troubling question that exists in scholarly literature, in theory, or in practice that points to the need for meaningful understanding and deliberate investigation. and can collect the opinion of a large population. Quantitative research focuses on numberic and unchanging data and detailed, convergent reasoning rather than divergent reasoning [i.e., the generation of a variety of ideas about a research problem in a spontaneous, free-flowing manner]. The most common approach to doing quantitative market research is a survey or questionnaire. Let's stay in touch :), Your email address will not be published. Belmont, CA: Wadsworth Cengage, 2010; Brians, Craig Leonard et al. Quantitative research is done on a large number of audiences to ensure reliability. Its main characteristics are: The data is usually gathered using structured research instruments. How often do you pay for the subscription of a mobile app? Quantitative research, in contrast to qualitative research, deals with data that are numerical or that can be converted into numbers. The characteristics of descriptive research can be highlighted from its definition, applications, data collection methods, and examples. You can use the output of the previous study to get a reliable answer to the research problem of how much a man will be willing to pay to buy an earphone. A descriptive study establishes only associations between variables; an experimental study establishes causality. Finding out about the problems with each method can help you decide which to use, or whether to mix the two. With the help of quantitative research, one can learn about the wishes and needs of target groups. How much are you ready to pay to buy a women’s health magazine. The data must be organized in a way that it m… Armonk, NY: M.E. As companies want to know about the demand for the product in the market and preference of customers before making huge investments. You can follow me on Facebook. For example, the result of research can be represented in percentage, range of numbers. 2 The problem generates research questions. 26. The results are based on larger sample sizes that are representative of the population. Because of this characteristic of quantitative research, most organizations prefer to invest in quantitative research rather than investing in qualitative research. Quantitative research focuses on numerical, objective and repeatable data, and avoids subjectivity. Data collected for one research purpose can be used for the prior study of another research problem. Characteristics of quantitative research A) Strengths A very important element for quantitative study is control, because it allows the researcher to identify the causes of their observations in an attempt to better understand the problem at different levels. Quantitative research is done on a large number of audiences to ensure reliability. I love writing about the latest in marketing & advertising. Project can be used to generalize concepts more widely, predict future results, or investigate causal relationships. Research Problems and Paradigms Some research problems are better suited to qualitative versus quantitative inquiry. Many scholars and researchers study and analyze the outcome of previous research to establish their research hypothesis or research problem. Things to keep in mind when reporting the results of a study using quantiative methods: NOTE:  When using pre-existing statistical data gathered and made available by anyone other than yourself [e.g., government agency], you still must report on the methods that were used to gather the data and describe any missing data that exists and, if there is any, provide a clear explanation why the missing datat does not undermine the validity of your final analysis. Since research requires data, it is important during the planning that the researcher analyzes beforehand whether or not any data related to the research problem can be produced. In this article, you will learn about the different characteristics of quantitative research. The outcome of quantitative research is always in numerical form. The major characteristics of quantitative research include: Use of measureable variables - predictor (independent) and outcome (dependent) Examination of variables to determine possible correlations, relationships, and differences (causal comparative) Use of survey instruments for data collection The results of quantitative research can be generalised because it is conducted on a large population size. Survey C. Action Research D. Long term Research Ans:- B 27. Moreover, the Outcome of quantitative research is easy to understand and explain. A good research problem should have the following characteristics: It should address a gap in knowledge. This course emphasizes understanding organizational data. It should be formulated for a particular and specific problem. Its main characteristics are: The method can be quantitative, qualitative, or mixed (e.g., a quantitative method 1). 12th ed. 8th ed. The outcome of quantitative research methods is quite reliable, as participants of the research face close-ended questions. Characteristics of Quantitative Research Research Designs ... Characteristics of Qualitative Research Below are the three key elements that define a qualitative research study and the applied forms each take in the investigation of a research problem. Data are in the form of numbers and statistics, often arranged in tables, charts, figures, or other non-textual forms. Quantitative research focuses on numberic and unchanging data and detailed, convergent reasoning rather than divergent reasoning [i.e., the generation of a variety of ideas about a research problem in a spontaneous, free-flowing manner]. 10+ Quantitative Research Examples. Moreover, responses to Close-ended questions are more reliable than the answers to questions of open-ended questions. Quantitative research deals in numbers, logic, and an objective stance. Moreover, with the help of the Internet and social media, it is effortless to reach the vast population irrespective of geographical boundaries. No matter whether you belong to a management field or science field, you must have come across quantitative research once in your life.  People quite often come across one or two surveys or questionnaires. Boston, MA: Longman, 2011; McNabb, David E. Research Methods in Public Administration and Nonprofit Management: Quantitative and Qualitative Approaches. The data received is statistically valid and can be generalized to the entire user population. I am a serial entrepreneur & I created Marketing91 because i wanted my readers to stay ahead in this hectic business world. Marketing91 All Rights Reserved, or investigate causal relationships always in numerical form, which can be highlighted its! Real skills to pick out the answers to questions of open-ended questions for various.... 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